Fractional CFO

Clarity over complexity.
Decisions over reports.

Fractional CFO and advisory services for owner run and family businesses across British Columbia. The senior financial partner at the table for the decisions that matter, without the cost of a full time hire.

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01 — Where I fit

Your accountant
looks back.
I look forward.

Your bookkeeper keeps the books clean. Your tax accountant files the taxes. Both essential, both backward looking.


I work the level above: turning those numbers into decisions about cash, margin, and where the business goes next.

The result: you stop running the business on last month's numbers and start making the next call with confidence.

02 — How I help

Four jobs. One senior
set of hands.

Engaged for a fixed monthly fee, scaled to what your business actually needs.

i.

See clearly

Monthly management reporting, KPI dashboards, and cash flow forecasts you can actually read.

ii.

Earn more

Margin and profitability improvement, pricing, and working capital. The difference between busy and profitable.

iii.

Plan ahead

Budgeting, forecasting, and the capital decisions every owner faces. You have cash. What do you do with it?

iv.

Move on well

Owner compensation, succession, and getting the business ready to sell or pass on, years before you need to.

The lane I keep: I usually don't do your bookkeeping or your taxes. Those stay with your bookkeeper and accountant, where they belong. Three roles, one team.

03 — How we start

A free review before
you commit a dollar.

01


Conversation

A short call to understand the business and what's keeping you up at night.

02


The Review

I sign an NDA, then analyze your numbers and where the money actually goes. At no cost.

03


The Plan

You get a written summary and a 90 day plan. Yours to keep, either way.

04


The Work

If it's a fit, I step in as your fractional CFO. If not, you walk away.

Worst case, you get a clear read on your business for free.

Charles Morrison

Track record

More than 20,000 hours leading finance inside SMBs and family businesses.

CPA · CPA Canada / CPABC
CPABC CFO Program Certificate
Certified Fathom Advisor
QuickBooks Certified ProAdvisor

Charles Morrison, CPA

04 — Who I am

I've sat in the chair
I'm here to fill.

I've held the CFO and senior operating seats inside owner run and private equity backed companies in construction, manufacturing, and the trades. I know the work from the inside, not just from the advice.

I teach financial accounting at Camosun College and am the Past President of the Saanich Peninsula Chamber of Commerce. I built Black Swan Advisory to bring that same senior finance thinking to the businesses that need it, without a full time hire.

More about me

Start with a free finance review.

A clear read on your business, and a 90 day plan to keep. No cost, no obligation.

Less complexity. More impact.